Client
AMCO Dental
Services
Art Direction
Educational Design
Brand Strategy
I spearheaded a packaging and instructional redesign for AMCO Dental as part of an initiative to modernize the brand’s look without disrupting product recognition among its long-standing customer base. We chose not to update the logo or product labels, as they had been trusted and recognized by dentists for years, but wanted to give the packaging and marketing a more modern feel. The new design preserves that familiarity while elevating the overall presentation and usability of each kit.
The updated packaging transforms the kit itself into the primary design touchpoint—replacing plain, typed instructions with an integrated, visually branded layout that doubles as both product guide and marketing piece. This approach turns each kit into a functional advertisement, reinforcing brand quality at the point of use while also serving as a promotional tool for prospective and existing customers.
