Client
AMCO International Mfg
Services
Art Direction
Marketing Collateral
Website Design
Brand Strategy
I created a new branding strategy and visual style for AMCO as a part of an initiative to bring more visibility, and new customers to the AMCO brand. The new visual identity is fresh and clean, representing quality and trust. The blue is bright and bold, for bold innovations, and complemented with science imagery to reflect the research and development side of the company.
We chose not to update the logo for the company, as it has been recognized by customers for 20 years, but wanted to give the brand and marketing an updated look. The new branding would need to represent AMCO as a whole and complement its subsidiary companies: AMCO Dental, Tridox, and AMCO mfg.
The Website
I led the design of the website for AMCO International. The website serves as an overview of the parent company, AMCO Mfg, with a timeline of events and the history of the company.
The website incorporates the new visual identity, utilizing the same imagery and brand elements. Making the website an integral part of the brand system.