Client
AMCO Dental
Services
Art Direction
Educational Design
Brand Strategy
Designing for AMCO Dental provided a unique challenge. How do you update the packaging and instructions to look more modern without changing the design of the actual products themselves?
The challenge was to create something that was still recognizable by older dentists, so the logo and the labels could not change, but to give it a more modern look.
I chose to utilize the kits themselves to achieve this. Instead of having simple black and white typed instructions folded and included in the kit, we made the kit packaging itself a visual advertisement with an updated look that also included product instructions. The packaging also doubled as a marketing tool that was sent to prospective customers and existing customers.
