Client
AMCO Mfg
Services
Art Direction
Marketing Collateral
Website Design
Brand Strategy
Since 1955, AMCO has been at the forefront of polymer technology innovation in the nail and dental industries.
I worked on crafting a new branding strategy and visual style for AMCO as a part of an initiative to bring more visibility, and new customers to the AMCO brand. We chose not to update the logo for the company, as it has been recognized by customers for 20 years, but wanted to give the brand and marketing an updated look. The new branding would need to represent AMCO as a whole, and complement its subsidiary companies: AMCO Dental, Tridox, and AMCO mfg.
The new visual identity is fresh and clean, representing quality and trust. The blue is bright and bold, for bold innovations and complemented with science like imagery to reflect the research and development side of the company.
The Website
AMCO needed a website that could represent the company as a whole and its subsidiary companies. The website serves as a general overview about the parent company, AMCO Mfg, with a timeline of events and the history of the company as a whole.
The website incorporates the new visual identity, utilizing the same imagery and brand elements. Making the website an integral part of the brand system.