NSI packaging
Continue readingProduct Packaging
Product Launch
Client
Nail systems International (NSI)
Services
Art Direction
Packaging Design
Collateral Design
Landing Page Design
Product Photography
Marketing Direction
Social Media Design
Electronic Direct Mail (EDM)
Cream gel polish was developed for nail technicians who create nail art. The cream gels are perfect to use as a palette of colors for creating detailed nail art, and are opaque enough to cover in one coat. It’s a versatile product that can be used by nail technicians of any skill level. That was the key problem to solve: Getting the product in front of the right consumer market.
Taking a product to market has a lot of components and requires a lot of planning to take it from concept to execution. From product packaging to marketing on a global scale, a lot of pieces come together to make a successful product launch.
For this project I worked closely with the sales team to develop a marketing plan to reach the intended audience. This included creating the design for the product packaging and creating sales materials to be used across all forms of print and digital media.
Social Media Marketing
For the launch of the Cream Gel Polish, I planned a social marketing campaign with the goal of creating excitement around the product in anticipation of the launch. We introduced the product over 3 months in advance of launching the product online for sale. This meant sprinkling imagery and information about the product across social media to help excite the entire audience in our global network.
The social media campaign included a Facebook live webinar demonstration about the product in advance of the launch to show how easy the product was to use. To excite users about the possibilities of what could be created with the product, our educators created nail art designs, and I created mood board images.
The post captions strategically highlighted the benefits of the products and included relevant hashtags. To increase engagement on the posts, we encouraged users to comment on the photos. We sourced real User-Generated Content (UGC) of the products by encouraging users to share their images using the cream gel polish.
Sales Collateral
Client
Nail systems International (NSI)
Services
Sales Collateral
Catalog Design
Product Photography
Tradeshow Display
Digital Asset management
For NSI and their global sales teams I created a multiple sales collateral materials for all touch points the customer would encounter. From trade show banners, catalogs, and sales folders and product sheets. Sales and marketing collateral are essential when selling b2b, introducing new products to buyers, and even communication with employees. The print materials were also distributed to new direct consumers of the product.
Digital Asset Management
Keeping your sales and marketing materials in one place is essential for helping your sales and marketing teams access updated collateral when they need it. It also reduces downtime when asking account managers for what they need. It’s a self serve digital asset management platform.
I created a custom platform that catered to the needs of NSI and their global sales teams. This ensured that all distribution stores had access to everything they needed to create graphics and sell the product to the best of their ability. Just some of these assets included marketing materials, images, banners and more.
Sailabration Poster
Client
Toms River Yacht Club
Style
Luau Theme
Retro Design
Poster Design
Sailabration is a fundraising event held each year to support the Barnegat Bay Yacht Racing Association. Toms River Yacht Club asked me to design a fun poster for the 2025 Sailabration party that reflected the events’ Luau theme.
I found inspiration in retro band posters, specifically yacht rock music like the Beach Boys and Jimmy Buffet. I also wanted to tie in the beautiful sunset view along the river.
Surface Pattern Design
Client
Personal Project
Style
Atomic Age
Retro Style
Vector Art
Mid-century modern and retro design styles have always inspired me. Specifically, the Atomic Age design that we think of as “retro”. Atomic Design is where you see an emphasis on exaggerated shapes, like boomerangs, motifs like starbursts and of course sputnik stars.
I leaned into the idea of a retro summer and created a series of surface pattern designs. Mimicking the design styles seen in Atomic design, I mixed retro design elements with citrus shapes, and clean design, for playful summery patterns perfect for fabrics and textiles, or wallpaper.
Electronic Direct Mail (EDM)
Client
Nail Systems International (NSI)
Services
Electronic Direct Mail (EDM)
Email Design (Mail Chimp)
E-Commerce Marketing
Marketing Collateral
Email Marketing is an incredibly useful tool for grabbing your customers. When paired with stunning visuals and captivating copy, it is a winning combination. Statistically, email marketing has an average ROI of $36 for every $1 spent. Meaning, it is an incredibly powerful sales tool especially for e-commerce.
When I design emails, I formulate a template for the design and mix it with elements of education or entertainment, that I know will be effective and encourage the audience to keep opening each email.
AMCO International Brand Strategy
Client
AMCO International Mfg
Services
Art Direction
Marketing Collateral
Website Design
Brand Strategy
Since 1955, AMCO has been at the forefront of polymer technology innovation in the nail and dental industries.
I worked on crafting a new branding strategy and visual style for AMCO as a part of an initiative to bring more visibility, and new customers to the AMCO brand. We chose not to update the logo for the company, as it has been recognized by customers for 20 years, but wanted to give the brand and marketing an updated look. The new branding would need to represent AMCO as a whole, and complement its subsidiary companies: AMCO Dental, Tridox, and AMCO mfg.
The new visual identity is fresh and clean, representing quality and trust. The blue is bright and bold, for bold innovations and complemented with science like imagery to reflect the research and development side of the company.
The Website
AMCO needed a website that could represent the company as a whole and its subsidiary companies. The website serves as a general overview about the parent company, AMCO Mfg, with a timeline of events and the history of the company.
The website incorporates the new visual identity, utilizing the same imagery and brand elements. Making the website an integral part of the brand system.
AMCO Dental Instructions
Client
AMCO Dental
Services
Art Direction
Educational Design
Brand Strategy
Designing for AMCO Dental provided a unique challenge. How do you update the packaging and instructions to look more modern without changing the design of the actual products themselves?
The challenge was to create something that was still recognizable by older dentists, so the logo and the labels could not change, but to give it a more modern look.
I chose to utilize the kits themselves to achieve this. Instead of having simple black and white typed instructions folded and included in the kit, we made the kit packaging itself a visual advertisement with an updated look that also included product instructions. The packaging also doubled as a marketing tool that was sent to prospective customers and existing customers.
NSI Rebrand
Client
Nail Systems International (NSI)
Services
Logo & Branding
Art Direction
Photography
Brand Strategy
Nail Systems International (NSI) needed a new logo to elevate the branding and mission of the company, to provide high-quality products to professional nail technicians. Designed with the future in mind, the new logo mirrors the company’s passion for innovation.
The new logo is a modern interpretation of the previous logo, keeping the swooshing “N” to tie the new logo back to the company’s history. The circle is symbolic of the globe and the company’s international reach, while the open space of the outer circle represents how there is always room for new innovations in the industry.
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Sneakbox & Duckboat World Poster
Client
Barnegat Sneakbox Fleet
Style
Lineart
Poster Design
Poster design for the 2025 World Duckboat and Inaugural Sneakbox World Championship regatta. This poster design reflected the two boat classes that raced in this regatta, with a classy design to showcase this specific regatta being the first of its kind.
For this design, I wanted something clean and classy. I drew inspiration from the style of national park posters and flat design tourist posters. The boats are both drawn to be structurally accurate, and representative of their comparable sizes.
