NSI packaging
Continue readingProduct Packaging
Product Launch
Client
Nail systems International (NSI)
Services
Art Direction
Packaging Design
Collateral Design
Landing Page Design
Product Photography
Marketing Direction
Social Media Design
Electronic Direct Mail (EDM)
Cream gel polish was developed for nail technicians who create nail art. The cream gels are perfect to use as a palette of colors for creating detailed nail art, and are opaque enough to cover in one coat. It’s a versatile product that can be used by nail technicians of any skill level. That was the key problem to solve: Getting the product in front of the right consumer market.
Taking a product to market has a lot of components and requires a lot of planning to take it from concept to execution. From product packaging to marketing on a global scale, a lot of pieces come together to make a successful product launch.
When launching new products, I work closely with the sales team to develop a marketing plan and creative direction that is aimed at reaching the intended audience. This included creating the design for the product packaging and creating sales materials to be used across all forms of print and digital media.
Social Media Marketing
For the launch of the Cream Gel Polish, I planned a social marketing campaign with the goal of creating excitement around the product in anticipation of the launch. We introduced the product over 3 months in advance of launching the product online for sale. This meant sprinkling imagery and information about the product across social media to help excite the entire audience in our global network.
The social media campaign included a Facebook live webinar demonstration about the product in advance of the launch to show how easy the product was to use. To excite users about the possibilities of what could be created with the product, our educators created nail art designs, and I created mood board images.
The post captions strategically highlighted the benefits of the products and included relevant hashtags. To increase engagement on the posts, we encouraged users to comment on the photos. We sourced real User-Generated Content (UGC) of the products by encouraging users to share their images using the cream gel polish.
Electronic Direct Mail (EDM)
Client
Nail Systems International (NSI)
Services
Electronic Direct Mail (EDM)
Email Design (Mail Chimp)
E-Commerce Marketing
Marketing Collateral
I led the creative direction for all email marketing campaigns for Nail Systems International for B2B and DTC ecommerce campaigns. This included drip campaigns within the customer journey, product launches, event advertising, and promotional campaigns.
AMCO International Brand Strategy
Client
AMCO International Mfg
Services
Art Direction
Marketing Collateral
Website Design
Brand Strategy
Since 1955, AMCO has been at the forefront of polymer technology innovation in the nail and dental industries.
I worked on crafting a new branding strategy and visual style for AMCO as a part of an initiative to bring more visibility, and new customers to the AMCO brand. We chose not to update the logo for the company, as it has been recognized by customers for 20 years, but wanted to give the brand and marketing an updated look. The new branding would need to represent AMCO as a whole, and complement its subsidiary companies: AMCO Dental, Tridox, and AMCO mfg.
The new visual identity is fresh and clean, representing quality and trust. The blue is bright and bold, for bold innovations and complemented with science like imagery to reflect the research and development side of the company.
The Website
AMCO needed a website that could represent the company as a whole and its subsidiary companies. The website serves as a general overview about the parent company, AMCO Mfg, with a timeline of events and the history of the company.
The website incorporates the new visual identity, utilizing the same imagery and brand elements. Making the website an integral part of the brand system.