AMCO Dental Instructions

AMCO Dental Instructions

Client

AMCO Dental

Services

Art Direction

Educational Design

Brand Strategy

Designing for AMCO Dental provided a unique challenge. How do you update the packaging and instructions to look more modern without changing the design of the actual products themselves?

The challenge was to create something that was still recognizable by older dentists, so the logo and the labels could not change, but to give it a more modern look.

I chose to utilize the kits themselves to achieve this. Instead of having simple black and white typed instructions folded and included in the kit, we made the kit packaging itself a visual advertisement with an updated look that also included product instructions. The packaging also doubled as a marketing tool that was sent to prospective customers and existing customers.

NSI Rebrand

NSI Rebrand

Client

Nail Systems International (NSI)

Services

Logo & Branding

Art Direction

Photography

Brand Strategy

Nail Systems International (NSI) needed a new logo to elevate the branding and mission of the company, to provide high-quality products to professional nail technicians. Designed with the future in mind, the new logo mirrors the company’s passion for innovation.

The new logo is a modern interpretation of the previous logo, keeping the swooshing “N” to tie the new logo back to the company’s history. The circle is symbolic of the globe and the company’s international reach, while the open space of the outer circle represents how there is always room for new innovations in the industry.

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Cat Nook Cafe

Cat Nook Cafe Website

Client

THE CAT NOOK CAFE

Services

WEBSITE DESIGN

Brand Strategy

Cat Nook Cafe needed a website and logo that represented the fun, and cheerful personality of the cats available for adoption. Something that stood out from other cat cafes and could also reflect the values, mission and the community. The website design is just one aspect of this branding project

Since 2004, ACDC Rescue has provided thoughtful and needed community programs like T-N-R, low-cost spay/neuter clinics, and educational speaking engagements. These programs facilitated connecting the community to each other and the resources they need while promoting the awareness of animal homelessness, healthy pet interactions and life-long pet ownership. ACDC  launched Cat Nook Cafe, a cat cafe and physical space for ongoing outreach and education development.

The Website

Cat Nook Cafe needed a website, something clean and sleek but also inviting and welcoming. A cat cafe is not the same as a adoption center, it is a fun place to visit. While the cats are available for adoption, the purpose of the cafe is to provide a safe space for visitors and cats to hang out together. A place to relax, hang out with friends and make some furry friends along the way!

The website needed to be multi-functional. Serving as a portal to collect donations, promote adoption, allow guests to book time to visit, and sell tickets for events. 

Regatta Merch Design

Regatta Merch Design

Client

Lightning Class Association

Style

Lineart

Merch Design

This design was created for the North American Lightning National Championship Regatta, held at Toms River Yacht Club in 2023. The illustration showcases two colorful spinnaker sails, one with the Lightning National Fleet logo and the other with the year, and serves as a reminder of the high energy regatta for spectators and sailors alike.