Client
Nail Systems International (NSI)
Services
Electronic Direct Mail (EDM)
Email Design (Mail Chimp)
E-Commerce Marketing
Marketing Collateral
I led the creative direction for all email marketing campaigns for Nail Systems International for B2B and DTC ecommerce campaigns. This included drip campaigns within the customer journey, product launches, event advertising, and promotional campaigns.
Client
AMCO International Mfg
Services
Art Direction
Marketing Collateral
Website Design
Brand Strategy
I created a new branding strategy and visual style for AMCO as a part of an initiative to bring more visibility, and new customers to the AMCO brand. The new visual identity is fresh and clean, representing quality and trust. The blue is bright and bold, for bold innovations, and complemented with science imagery to reflect the research and development side of the company.
We chose not to update the logo for the company, as it has been recognized by customers for 20 years, but wanted to give the brand and marketing an updated look. The new branding would need to represent AMCO as a whole and complement its subsidiary companies: AMCO Dental, Tridox, and AMCO mfg.
The Website
I led the design of the website for AMCO International. The website serves as an overview of the parent company, AMCO Mfg, with a timeline of events and the history of the company.
The website incorporates the new visual identity, utilizing the same imagery and brand elements. Making the website an integral part of the brand system.
Client
AMCO Dental
Services
Art Direction
Educational Design
Brand Strategy
I spearheaded a packaging and instructional redesign for AMCO Dental as part of an initiative to modernize the brand’s look without disrupting product recognition among its long-standing customer base. We chose not to update the logo or product labels, as they had been trusted and recognized by dentists for years, but wanted to give the packaging and marketing a more modern feel. The new design preserves that familiarity while elevating the overall presentation and usability of each kit.
The updated packaging transforms the kit itself into the primary design touchpoint—replacing plain, typed instructions with an integrated, visually branded layout that doubles as both product guide and marketing piece. This approach turns each kit into a functional advertisement, reinforcing brand quality at the point of use while also serving as a promotional tool for prospective and existing customers.
Client
Nail Systems International (NSI)
Services
Logo & Branding
Art Direction
Photography
Brand Strategy
I spearheaded the redesign of the logo and branding for Nail Systems International (NSI) to elevate the branding and mission of the company. I created a distinct brand strategy and marketing campaign for the rebrand that included refreshed packaging design.
The outcome: Increased brand awareness, with an updated logo that was distinctive and direct, appealing to new customers worldwide.
Client
Barnegat Sneakbox Fleet
Style
Illustration
Poster Design
I created the poster design for the 2025 World Duckboat and Inaugural Sneakbox World Championship regatta. For this design, I wanted something clean and classy. I drew inspiration from the style of national park posters and flat design tourist posters. The boats are both drawn to be structurally accurate, and representative of their comparable sizes.
Client
Lightning Class Association
Style
Illustration
Merch Design
I created and illustrated the design for the North American Lightning National Championship Regatta, held at Toms River Yacht Club in 2023. The illustration showcases two colorful spinnaker sails, one with the Lightning National Fleet logo and the other with the year, and serves as a reminder of the high energy regatta for spectators and sailors alike.
This sporty design was created to showcase the Lightning class sailboat, and the sport of sailing while still being playful. The boats featured are structurally correct but stylized for an eye-catching design, making you want to get out there and sail fast.
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Client
THE Envelope Group
Services
Graphic Design
WEBSITE DESIGN
The Envelope Group is an expert in creating a comfortable and energy-efficient building envelope for commercial and residential buildings in the Philadelphia area. Their product offerings can be applied to both new construction and existing buildings, they needed a custom web solution for this. A custom illustration was also created for visual representations of their product use.
The Website
The Envelope Group needed a website that could feature two different types of products: Interior and Exterior. We decided on a homepage hero that is split in two and streamlined the navigation to show only two categories.
A custom illustration was also created to help show the different product offerings and their uses to help further clarify what they may be looking for.
