adminjupiter, Author at Parisi Creative

AMCO International

I served as the Director of Graphic Design & Marketing for AMCO International, leading the creative direction for all brand touchpoints within the multi-brand ecosystem. This included crafting distinct brand strategies, marketing campaigns, and designing marketing materials for each brand.

Brands Include: Nail Systems International, Tridox, AMCO Mfg, and AMCO Dental.

AMCO International Branding Project

I spearheaded the a new branding strategy and visual style for AMCO as a part of an initiative to bring more visibility, and new customers to the AMCO brand. We chose not to update the logo for the company, as it has been recognized by customers for 20 years, but wanted to give the brand and marketing an updated look. The new branding would need to represent AMCO as a whole, and complement its subsidiary companies.

The new visual identity is fresh and clean, representing quality and trust. The blue is bright and bold, for bold innovations and complemented with science like imagery to reflect the research and development side of the company.

AMCO International Website

I led the design of the website for AMCO International. The website serves as an overview of the parent company, AMCO Mfg, with a timeline of events and the history of the company.

The website incorporates the new visual identity, utilizing the same imagery and brand elements. Making the website an integral part of the brand system.

AMCO Dental

I spearheaded a packaging and instructional redesign for AMCO Dental as part of an initiative to modernize the brand’s look without disrupting product recognition among its long-standing customer base. We chose not to update the logo or product labels, as they had been trusted and recognized by dentists for years, but wanted to give the packaging and marketing a more modern feel. The new design preserves that familiarity while elevating the overall presentation and usability of each kit.

Tridox Products

I lead the website redesign for Tridox Products. I updated the logo and branding to keep the same look and feel but focused on simplifying the design.

Since this product is an industrial adhesive product that is mostly used in aerospace and engineering applications, I chose imagery of planes and molecules to represent the brand.

Nail Systems International (NSI)

I served as Art Director & Marketing Director, leading design direction across Brand, Product, User Experience, and Marketing. I spearheaded a full brand redesign—including logo, packaging, and marketing strategy—and directed integrated product launch campaigns across print, digital, social media, and e-commerce, as well as sales collateral and email marketing (EDM) for both B2B and DTC audiences, ultimately driving brand awareness and sales on a global scale.

Nail Systems International

I served as the Art Director & Marketing Director at Nail Systems International, leading the design direction across Brand, Product, User Experience, and Marketing. Led integrated product launch campaigns across print, digital, social media, and e-commerce, driving brand awareness and sales.

Branding Project

As creative director, I spearheaded the redesign of the logo and branding for Nail Systems International (NSI) to elevate the branding and mission of the company. I created a new, distinct brand strategy and marketing campaign for the rebrand that included refreshed packaging design.

The outcome: Increased brand awareness, with an updated logo that was distinctive and direct, appealing to new customers worldwide.

Product Packaging

A part of the rebrand initiative for NSI included updating the packaging of the existing products to represent the new brand direction and new logo. We wanted to freshen up the packaging of the products that were already loved, while keeping some of the brand elements familiar.

For the Attraction Acrylic System, the most important product for the company, we chose to combine old and new. We chose to retain the existing product line logo to maintain familiarity and updated the overall packaging design with a fresh look. This included choosing a new bottle to represent the liquid products, and updating the labels of bottles and jars as well as product line kits.

Marketing & Sales Collateral

I led the design direction for the sales collateral materials for NSI and their global sales teams, for all touch points the customer would encounter. From trade show banners, catalogs, and sales folders and product sheets. Sales and marketing collateral are essential when selling b2b, introducing new products to buyers, and even communication with employees. The print materials were also distributed to new direct consumers of the product.

Electronic Direct Mail (EDM)

I led the creative direction on email marketing campaigns for Nail Systems International. This included drip campaigns within the customer journey, product launches, event advertising, and promotional campaigns for B2B and DTC e-commerce audiences.

Product Launch Campaign

I worked closely with the sales team to plan the successful launch of new products to market. From product packaging to marketing on a global scale, I played an integral role in helping the various aspects come together to make a successful product launch.

I led the creative direction aimed at reaching the intended audience, including creating the design for the product packaging and creating sales materials to be used across all forms of print, digital media, and advertising.

Product Packaging

NSI packaging

Product Launch

Client

Nail systems International (NSI)

Services

Art Direction

Packaging Design

Collateral Design

Landing Page Design

Product Photography

Marketing Direction

Social Media Design

Electronic Direct Mail (EDM)

Cream gel polish was developed for nail technicians who create nail art. The cream gels are perfect to use as a palette of colors for creating detailed nail art, and are opaque enough to cover in one coat. It’s a versatile product that can be used by nail technicians of any skill level. That was the key problem to solve: Getting the product in front of the right consumer market.

Taking a product to market has a lot of components and requires a lot of planning to take it from concept to execution. From product packaging to marketing on a global scale, a lot of pieces come together to make a successful product launch.

When launching new products, I work closely with the sales team to develop a marketing plan and creative direction that is aimed at reaching the intended audience. This included creating the design for the product packaging and creating sales materials to be used across all forms of print and digital media.

Social Media Marketing

For the launch of the Cream Gel Polish, I planned a social marketing campaign with the goal of creating excitement around the product in anticipation of the launch. We introduced the product over 3 months in advance of launching the product online for sale. This meant sprinkling imagery and information about the product across social media to help excite the entire audience in our global network.

The social media campaign included a Facebook live webinar demonstration about the product in advance of the launch to show how easy the product was to use. To excite users about the possibilities of what could be created with the product, our educators created nail art designs, and I created mood board images.

The post captions strategically highlighted the benefits of the products and included relevant hashtags. To increase engagement on the posts, we encouraged users to comment on the photos. We sourced real User-Generated Content (UGC) of the products by encouraging users to share their images using the cream gel polish.

Sales Collateral

Client

Nail systems International (NSI)

Services

Sales Collateral

Catalog Design

Product Photography

Tradeshow Display

Digital Asset management

I led the design direction for the sales collateral materials for NSI and their global sales teams, for all touch points the customer would encounter. From trade show banners, catalogs, and sales folders and product sheets. Sales and marketing collateral are essential when selling b2b, introducing new products to buyers, and even communication with employees. The print materials were also distributed to new direct consumers of the product.

Digital Asset Management

Keeping your sales and marketing materials in one place is essential for helping your sales and marketing teams access updated collateral when they need it. It also reduces downtime when asking account managers for what they need. It’s a self serve digital asset management platform.

I created a custom platform that catered to the needs of NSI and their global sales teams. This ensured that all distribution stores had access to everything they needed to create graphics and sell the product to the best of their ability. Just some of these assets included marketing materials, images, banners and more.

Sailabration Poster

Client

Toms River Yacht Club

Style

Luau Theme

Retro Design

Poster Design

Sailabration is a fundraising event held each year to support the Barnegat Bay Yacht Racing Association. Toms River Yacht Club asked me to design a fun poster for the 2025 Sailabration party that reflected the events’ Luau theme.

I found inspiration in retro band posters, specifically yacht rock music like the Beach Boys and Jimmy Buffet. I also wanted to tie in the beautiful sunset view along the river.

Surface Pattern Design

Client

Personal Project

Style

Atomic Age

Retro Style

Vector Art

Mid-century modern and retro design styles have always inspired me. Specifically, the Atomic Age design that we think of as “retro”. Atomic Design is where you see an emphasis on exaggerated shapes, like boomerangs, motifs like starbursts and of course sputnik stars.

I leaned into the idea of a retro summer and created a series of surface pattern designs. Mimicking the design styles seen in Atomic design, I mixed retro design elements with citrus shapes, and clean design, for playful summery patterns perfect for fabrics and textiles, or wallpaper.

Electronic Direct Mail (EDM)

Client

Nail Systems International (NSI)

Services

Electronic Direct Mail (EDM)

Email Design (Mail Chimp)

E-Commerce Marketing

Marketing Collateral

I led the creative direction for all email marketing campaigns for Nail Systems International for B2B and DTC ecommerce campaigns. This included drip campaigns within the customer journey, product launches, event advertising, and promotional campaigns.

AMCO International Brand Strategy

Client

AMCO International Mfg

Services

Art Direction

Marketing Collateral

Website Design

Brand Strategy

I created a new branding strategy and visual style for AMCO as a part of an initiative to bring more visibility, and new customers to the AMCO brand. The new visual identity is fresh and clean, representing quality and trust. The blue is bright and bold, for bold innovations, and complemented with science imagery to reflect the research and development side of the company.

We chose not to update the logo for the company, as it has been recognized by customers for 20 years, but wanted to give the brand and marketing an updated look. The new branding would need to represent AMCO as a whole and complement its subsidiary companies: AMCO Dental, Tridox, and AMCO mfg.

The Website

I led the design of the website for AMCO International. The website serves as an overview of the parent company, AMCO Mfg, with a timeline of events and the history of the company.

The website incorporates the new visual identity, utilizing the same imagery and brand elements. Making the website an integral part of the brand system.

AMCO Dental Instructions

Client

AMCO Dental

Services

Art Direction

Educational Design

Brand Strategy

I spearheaded a packaging and instructional redesign for AMCO Dental as part of an initiative to modernize the brand’s look without disrupting product recognition among its long-standing customer base. We chose not to update the logo or product labels, as they had been trusted and recognized by dentists for years, but wanted to give the packaging and marketing a more modern feel. The new design preserves that familiarity while elevating the overall presentation and usability of each kit.

The updated packaging transforms the kit itself into the primary design touchpoint—replacing plain, typed instructions with an integrated, visually branded layout that doubles as both product guide and marketing piece. This approach turns each kit into a functional advertisement, reinforcing brand quality at the point of use while also serving as a promotional tool for prospective and existing customers.

Author: adminjupiter

AMCO International

Nail Systems International

Product Launch

Sales Collateral

Sailabration Poster

Surface Pattern Design

Electronic Direct Mail (EDM)

AMCO International Brand Strategy

AMCO Dental Instructions