I have created Illustrations for a variety of purposes, from merchandise design to personal projects. Each design is skillfully crafted with intention and purpose.
Software:
Adobe photoshop, Adobe Illustrator, Procreate
Illustration Portfolio
Website Design Portfolio
I have designed and developed websites for a range of companies at different stages in business. From concept, wire framing, beta testing and final development, I have played an integral role in the full cycle of web development.
Skills & Software:
UX/UI, HTML & CSS, Figma, Adobe XD, WordPress, Shopify, Squarespace and Wix
AMCO International Website
I led the design of the website for AMCO International. The website serves as an overview of the parent company, AMCO Mfg, with a timeline of events and the history of the company.
The website incorporates the new visual identity, utilizing the same imagery and brand elements. Making the website an integral part of the brand system.
TRIDOX Products
I led the website redesign for Tridox Products. I updated the logo and branding to keep the same look and feel but focused on simplifying the design.
Since this product is an industrial adhesive product that is mostly used in aerospace and engineering applications, I chose imagery of planes and molecules to represent the brand.
The Envelope Group
The Envelope Group needed a website that could feature two different types of products: Interior and Exterior. We decided on a homepage hero that is split in two and streamlined the navigation to show only two categories.
A custom illustration was also created to help show the different product offerings and their uses to help further clarify what they may be looking for.
ACDC Rescue
I designed and developed the website for ACDC Rescue, a non-profit animal rescue out of Delaware county Pennsylvania. They needed a total website re-design, something that reflected the personality of the non-profit, and could have their animal adoption CRM integrated.
When approached with this project, the biggest pain point was that the website was not mobile friendly. This made it very difficult for potential adopters to see the pets to apply for them.
The secondary pain point was that their mission to educate the public was hidden behind layers of linking pages. Priority 2 was bringing their important information front and center so it could be easily accessed.
Nationally Recognized Yachting Associations
I designed and illustrated designs for various nationally recognized yachting associations. These designs have been created for various social and regatta events, including promotional posters for races and events, silkscreen graphics for shirts and merchandise, and digital flyers.
Sneakbox & Duckboat World Poster
I created the poster design for the 2025 World Duckboat and Inaugural Sneakbox World Championship regatta. For this design, I wanted something clean and classy. I drew inspiration from the style of national park posters and flat design tourist posters. The boats are both drawn to be structurally accurate, and representative of their comparable sizes.
Lightning National Regatta Merchandise
I created and illustrated the design for the North American Lightning National Championship Regatta, held at Toms River Yacht Club in 2023. The illustration showcases two colorful spinnaker sails, one with the Lightning National Fleet logo and the other with the year, and serves as a reminder of the high energy regatta for spectators and sailors alike.
This sporty design was created to showcase the Lightning class sailboat, and the sport of sailing while still being playful. The boats featured are structurally correct but stylized for an eye-catching design, making you want to get out there and sail fast.
Bay Day Regatta Shirts
Toms River Yacht Club asked me to design shirts for their Bay Day, the one summertime race where all participating sailing clubs come to a specific yacht club to compete.
For these designs, I pulled inspiration from recognizable sailing themes, while still highlighting the host yacht club, Toms River Yacht Club. Each year the design is different, and no idea is recycled, sailors are excited to see the design for the year.
Sailabration Poster
Toms River Yacht Club asked me to design a fun poster for the 2025 Sailabration party that reflected the events’ Luau theme. Sailabration is a fundraising event held each year to support the Barnegat Bay Yacht Racing Association.
I found inspiration in retro band posters, specifically yacht rock music like the Beach Boys and Jimmy Buffett. I also wanted to tie in the beautiful sunset view along the river.
AMCO International
I served as the Director of Graphic Design & Marketing for AMCO International, leading the creative direction for all brand touchpoints within the multi-brand ecosystem. This included crafting distinct brand strategies, marketing campaigns, and designing marketing materials for each brand.
Brands Include: Nail Systems International, Tridox, AMCO Mfg, and AMCO Dental.
AMCO International Branding Project
I spearheaded the a new branding strategy and visual style for AMCO as a part of an initiative to bring more visibility, and new customers to the AMCO brand. We chose not to update the logo for the company, as it has been recognized by customers for 20 years, but wanted to give the brand and marketing an updated look. The new branding would need to represent AMCO as a whole, and complement its subsidiary companies.
The new visual identity is fresh and clean, representing quality and trust. The blue is bright and bold, for bold innovations and complemented with science like imagery to reflect the research and development side of the company.
AMCO International Website
I led the design of the website for AMCO International. The website serves as an overview of the parent company, AMCO Mfg, with a timeline of events and the history of the company.
The website incorporates the new visual identity, utilizing the same imagery and brand elements. Making the website an integral part of the brand system.
AMCO Dental
I spearheaded a packaging and instructional redesign for AMCO Dental as part of an initiative to modernize the brand’s look without disrupting product recognition among its long-standing customer base. We chose not to update the logo or product labels, as they had been trusted and recognized by dentists for years, but wanted to give the packaging and marketing a more modern feel. The new design preserves that familiarity while elevating the overall presentation and usability of each kit.
Tridox Products
I led the website redesign for Tridox Products. I updated the logo and branding to keep the same look and feel but focused on simplifying the design.
Since this product is an industrial adhesive product that is mostly used in aerospace and engineering applications, I chose imagery of planes and molecules to represent the brand.
Nail Systems International (NSI)
I served as Art Director & Marketing Director, leading design direction across Brand, Product, User Experience, and Marketing. I spearheaded a full brand redesign—including logo, packaging, and marketing strategy—and directed integrated product launch campaigns across print, digital, social media, and e-commerce, as well as sales collateral and email marketing (EDM) for both B2B and DTC audiences, ultimately driving brand awareness and sales on a global scale.
Nail Systems International
I served as the Art Director & Marketing Director at Nail Systems International, leading the design direction across brand, product, customer experience, and marketing. I led integrated product launch campaigns across print, digital, social media, and e-commerce, driving brand awareness and sales.
Branding Project
As creative director, I spearheaded the redesign of the logo and branding for Nail Systems International (NSI) to elevate the branding and mission of the company. I created a new, distinct brand strategy and marketing campaign for the rebrand that included refreshed packaging design.
The outcome: Increased brand awareness, with an updated logo that was distinctive and direct, appealing to new customers worldwide.
Product Packaging
A part of the rebrand initiative for NSI included updating the packaging of the existing products to represent the new brand direction and new logo. We wanted to freshen up the packaging of the products that were already loved, while keeping some of the brand elements familiar.
For the Attraction Acrylic System, the most important product for the company, we chose to combine old and new. We chose to retain the existing product line logo to maintain familiarity and updated the overall packaging design with a fresh look. This included choosing a new bottle to represent the liquid products, and updating the labels of bottles and jars as well as product line kits.
Marketing & Sales Collateral
I led the design direction for the sales collateral materials for NSI and their global sales teams, for all touch points the customer would encounter. From trade show banners, catalogs, and sales folders and product sheets. Sales and marketing collateral are essential when selling b2b, introducing new products to buyers, and even communication with employees. The print materials were also distributed to new direct consumers of the product.
Electronic Direct Mail (EDM)
I led the creative direction on email marketing campaigns for Nail Systems International. This included drip campaigns within the customer journey, product launches, event advertising, and promotional campaigns for B2B and DTC e-commerce audiences.
Product Launch Campaign
I worked closely with the sales team to plan the successful launch of new products to market. From product packaging to marketing on a global scale, I played an integral role in helping the various aspects come together to make a successful product launch.
I led the creative direction aimed at reaching the intended audience, including creating the design for the product packaging and creating sales materials to be used across all forms of print, digital media, and advertising.
Cat Nook Cafe
Client
CAT NOOK CAFE
Services
LOGO & BRANDING
Brand Strategy
Marketing Collateral
WEBSITE DESIGN
Cat Nook Cafe needed a logo that represented the fun, and cheerful personality of the cats available for adoption. Something that stood out from other cat cafes and could also reflect the values, mission, and community. The logo and branding match the aesthetic of the physical space and the activities that are hosted at the physical location.
Since 2004, ACDC Rescue has provided thoughtful and needed community programs like T-N-R, low-cost spay/neuter clinics, and educational speaking engagements. These programs facilitated connecting the community to each other and the resources they need while promoting the awareness of animal homelessness, healthy pet interactions and life-long pet ownership. ACDC launched Cat Nook Cafe, a cat cafe and physical space for ongoing outreach and education development.
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The Website
Cat Nook Cafe needed a website, something clean and sleek but also inviting and welcoming. A cat cafe is not the same as a adoption center, it is a fun place to visit. While the cats are available for adoption, the purpose of the cafe is to provide a safe space for visitors and cats to hang out together. A place to relax, hang out with friends and make some furry friends along the way!
The website needed to be multi-functional. Serving as a portal to collect donations, promote adoption, allow guests to book time to visit, and sell tickets for events.